Hello, I’m Tom.
The idea for Elite Web Audit was born out of a bad experience a few years ago. I requested a “free SEO audit” from a reputable marketing company. I got back access to a webpage that was 80% recycled. A few meaningless stats, a high-pressure sales pitch for tiered-services; no plan, information or insight.
It provided zero value and left me feeling like I owed them for something free. I knew there had to be a more honest way to help business owners.
That experience is now my core philosophy: to be the informed, expert second set of eyes that every solopreneur deserves. After two decades of working in and around the online marketing space, I’ve seen that most digital problems aren’t catastrophes. They’re simply overlooked details that need a clear, actionable plan to be resolved.
My promise is to give you that plan, with no up-sells or hidden agendas attached. Just straightforward advice designed to empower you.
When I’m not working you’ll find me skating, fishing, or enjoying a good movie with my family.
The Problem EliteWebAudit Solves
You are brilliant at what you do. But in the digital world, expertise alone isn’t always enough.
A client’s first interaction with you isn’t a handshake; it’s your LinkedIn profile, your website’s homepage, or your sales page. Often, there are subtle (and not-so-subtle) gaps between your value to them and how they see it online. Confusing messages, a leaky funnels, or an insecure website will turn away ideal clients before they have a chance to speak with you.
This is the problem EliteWebAudit was created to solve.
My mission is to be your expert second set of eyes. I provide clear, objective, and practical audits across your entire online presence. Whether I’m analyzing your first impression on LinkedIn or your website’s security, my reports are designed to give you an actionable, jargon-free plan.
My Ideal Customer
EliteWebAudit targets Content Creators, Personal Brands and Solopreneurs as they typically DIY their own online presence. There are dozens of services that specialize in website optimization, social marketing & security for larger outfits. They typically focus solely on their own companies growth & keeping investors happy. These services do not consider the experience you specifically bring that will ultimately make your efforts succeed.
I decided from day 1 that all reports would be created individually. There is a specific order for testing and reporting but there is no automation in creating my reports. I use AI to assist with data-logs, pen-testing and performance. I double check all findings though, as I refuse to follow AI blindly. There is no 1-size fits all test that offers a comprehensive and actionable analysis of your online marketing, reliability and security.
Code Of Ethics
Honesty & Integrity: I provide truthful assessments and straightforward advice. I operate with integrity in all communication and analyses.
Transparency: I believe in clear communication about my process, findings, capabilities, and pricing. I aim for openness in every interaction.
Security & Confidentiality: I treat client information and website access with the utmost care, prioritizing data security and respecting confidentiality.
Respect for Individuality: I recognize that every person and business is unique. I respect diverse goals, strengths, and approaches, tailoring my insights accordingly.
Fairness & Equality: I stand firmly against discrimination of any kind. Race, gender, identity, origin, or any characteristic beyond an individual’s control has no use here. I treat everyone with equal dignity and respect.
Positive Engagement: I strive to foster positive and respectful interactions. I recognize the importance of enjoying the process and valuing well-being – both for my clients and myself.
